Verified By GS1 With GTIN.cloud^®

Verified By GS1 is a global initiative aimed at providing trusted and accurate product data throughout supply chains. This platform is being launched by the global standards office and has the support of many of the largest multinational corporations, such as:

Companies and their trading partners will only realize benefits when comprehensive UPC product data is entered into global GS1 databases and when the data is validated for accuracy. Since many current repositories are incomplete and plagued by inaccurate data, it is imperative that companies carefully invest their time and money in a comprehensive platform.

GTIN.cloud^® is the primary UPC barcode management portal to address many shortcomings of available database tools (i.e. DataHub). New and existing GS1 Barcode Service members gain access to the GTIN.cloud^® portal as part of their membership.

Companies identify their products with GS1 UPC barcodes because they want their goods to be accepted globally and by every online marketplace. The global agency, GS1, provides tools for retailers to validate the authenticity and brand association with Company Prefixes and GTINs. Many companies that originally purchased discounted “reseller” UPC barcodes were forced to deactivate product listings and correctly relabel their products with brand-licensed UPCs when Amazon and Walmart started using the GS1 Company Prefix validation site, GEPIR. Essentially, by entering a GTIN, the tool would display the associated licensing company, if known.

The original GS1 company prefix database, GEPIR, has been Verified By GS1. This evolved website will continue to display licensing company information, plus additional basic core UPC product data when provided.

The GTIN.cloud^® is the primary repository that enables companies to assign and activate their GS1 GTINs, associate product data attributes, upload image links, and create digital .eps (printer-ready) barcode files. All entered UPC product data is personally validated by an assigned GS1 barcode consultant before a UPC is published. Since GS1 prohibits the reuse of GTINs, it is imperative that UPC identification and product information are done correctly the first time.

The crucial component of the GTIN.cloud^® repository is that the company (brand owner) has complete control of all product data associated with their GTINs. In addition, all information is validated by a GS1 barcode consultant prior to publishing.

GS1 Global is the standards organization whose primary function is limited to creating identification standards. Each country has its own local office to administer Company Prefix/GTIN licensing and educational classes. They do not furnish the actual barcodes nor provide the necessary validation in DataHub for UPC product data published in the Verified By GS1 database. GTIN.cloud^® is already collecting and validating the structured data fields for DataHub imports. Since it is included as part of the GS1 licensing membership, there is no downside to importing GTIN.cloud^® data. Right now, the DataHub tool does not technically share any UPC data and potential trading partners do not use it to discover products.

Note: Organizations, such as Google and Amazon, have specific non-standardized GTIN data requirements and specific mandatory information will vary by product category. GTIN.cloud^® can export all standardized formatted data so companies can furnish specific data files to each of their trading partners.

Access to GTIN.cloud^® is automatically included with GS1 Barcode Service and Support programs. Due to the importance of human-validated UPC product data, both GTIN assignments and corresponding data are personally reviewed by GS1 Barcode consultants.

Companies who do not have their licensed GS1 GTINs or Prefixes can click here to obtain their UPC barcodes and gain access to GTIN.cloud^®. The digital .eps barcode files are included and can be generated on the GTIN.cloud^® management portal.

Companies who already have licensed their GS1 GTINs and/or Prefix can subscribe to a GS1 Barcode Support program to gain access to GTIN.cloud^®. Information about GS1 Barcode Support programs can be accessed by clicking here.

For additional information, please feel free to call 888-540-6885 or email sales@barcode-us.com.